It was 2009 when I discovered my love of coffee shops, particularly those in the Mission District of Calgary. The smell and flavour of the coffee, the welcoming people, the …
Does Your Business Really Need to Blog?
“Does my business need a blog?” The million-dollar question for businesses and one I get asked on a regular basis. And my answer… Nope. You sure don’t…but only if it …
Beyond the Barf: Why a Reaction is Your Ultimate Feedback Guide
Barf That was all it said in bright red pen. While I’m all for blunt feedback, I was a little startled to see this as the only comment beside the …
Sell or Engage: How is Your Content Growing Your Business?
I knew a fella in my twenties who was capable of selling sawdust to a lumber mill. In fact, I’m sure we all knew someone like this fella. The chap …
Is Your Company’s Content Fixed or Growth-Focused?
I recently finished reading Mindset: The New Psychology of Success by Carol S. Dweck, Ph.D. and all I can say is “wow. Mindset? More like mind-blown!” *take a moment to …
From Content Only to Branded Content
The Evolution of Creating Value in Content Development Early on in my career, I discovered I loved content. Creating it, editing it, reading it. Finding the perfect sized font for …
When It’s Not All About Words: Are You a Reactive, Proactive, or Strategic Blogger?
Recently, I celebrated small businesses in Calgary by attending the Calgary Chamber of Commerce Small Business Expo during Small Business Week. Apart from spending the day connecting with awesome business …
What’s Missing in Your Company’s Marketing Content?
Have you thought about your brand voice lately? I know, I know. There really isn’t a place for jargon in a blog, but – bear with me here – for …
What Happens When You Connect Your Why to Your Content?
The blank white page is scary for anybody who needs to turn their thoughts into readable sentences. This is a daily struggle, even for people who develop content for a …
5 Awesome Reasons to Collaborate with a Local Blogger
Business blogging – everyone is talking about blogging for business. “Do it to grow your brand, share content, and engage your readers, just do it!!” And yes, blogging is a …