“Does my business need a blog?” The million-dollar question for businesses and one I get asked on a regular basis. And my answer… Nope. You sure don’t…but only if it …
Beyond the Barf: Why a Reaction is Your Ultimate Feedback Guide
Barf That was all it said in bright red pen. While I’m all for blunt feedback, I was a little startled to see this as the only comment beside the …
Sell or Engage: How is Your Content Growing Your Business?
I knew a fella in my twenties who was capable of selling sawdust to a lumber mill. In fact, I’m sure we all knew someone like this fella. The chap …
Is Your Company’s Content Fixed or Growth-Focused?
I recently finished reading Mindset: The New Psychology of Success by Carol S. Dweck, Ph.D. and all I can say is “wow. Mindset? More like mind-blown!” *take a moment to …
From Content Only to Branded Content
The Evolution of Creating Value in Content Development Early on in my career, I discovered I loved content. Creating it, editing it, reading it. Finding the perfect sized font for …
The Power of a Pun
Another year end is upon us and I’m left thinking that the world needs laughter. So, to end 2018, and because humour is so important to how The Write Harle …
When It’s Not All About Words: Are You a Reactive, Proactive, or Strategic Blogger?
Recently, I celebrated small businesses in Calgary by attending the Calgary Chamber of Commerce Small Business Expo during Small Business Week. Apart from spending the day connecting with awesome business …
What’s Missing in Your Company’s Marketing Content?
Have you thought about your brand voice lately? I know, I know. There really isn’t a place for jargon in a blog, but – bear with me here – for …
How Being Dumped Improved My Business
After working together for two years, my client and I were stuck in a rut. We had gone through a natural progression in our relationship, with both our businesses growing …
What Happens When You Connect Your Why to Your Content?
The blank white page is scary for anybody who needs to turn their thoughts into readable sentences. This is a daily struggle, even for people who develop content for a …